FUNKIE JUNKIE is the result of an amalgamation
of ideas, derived from some of the world's finest clubbing
allegiance. From Deejays to clubbers to bongo players and bar
staff, the FUNKIE JUNKIE henchman have uncovered the truth
about what party people really desire to bring you the ultimate
clubbing experience.
Looking back over the years, the FUNKIE JUNKIE creators
found a platform from which to project their ideas and ensure
that recent suspicions that house music is slowly losing
its popularity are profoundly untrue.
Their
findings were as follows…
In
1988, when acid house music arrived in the UK, "The
Second Summer of Love"
was born, which would echo the hippy movement of the 1960's.
It marked the beginning of a generation of Super Clubbers
who would carve their very own place in history and be remembered
for their outstanding deviation from rock and pop which charted
the airwaves and reigned supreme during the early 80's.
In the mid 1990's, DJ mixed compilation albums became the
ultimate phenomenon and adorned the Walkmans and ghetto blasters
of every self-respecting clubber who wanted to take pride
in their nocturnal activities. The sales of these collections
soon took a nose dive, however as enthusiasts realised that
they were almost always mixed on a computer with the headlining
DJ a mere name used on the cover to increase the retail value.
It was around this time that the super club was born in
the country's capital and The Ministry of Sound created a
whole clothing range to further secure their trade mark amongst
clubbers who ironically could not even venture into the club
wearing such logos.
House music became an immediate release from everyday working
week pressures and was the escape from the repression years
of the 1990's. This popular culture was no longer seen as
a stage for singers to announce their message to the world
(as with performers such as Bob Dylan, during the 1960's)
but it became a simple fun filled fantasy to be used and
enjoyed with no real lasting effect.
Over the next 15 years only a few dance acts actually managed
to make it into the mainstream and find lasting success,
crossing the border of underground acts to popular chart
culture. Examples being Fatboy Slim, Basement Jaxx and The
Chemical Brothers, whilst amongst the house seen, the spotlight
was taken away from the music producers and turned to shine
on those that actually play the music; the Super Star DJ
was born.
This is where FUNKIE JUNKIE has found that house music needs
to be changed.
No longer should DJ's have the power to earn extortionate
amounts of money to play other peoples musical creation's
and be adored for their use of the work of others. In 1999
Paul Oakenfold famously earned a staggering £728,000
in one night by entertain a crown and he made it into the
Guinness Book of Records. By the eve of the millennium, the
cost of hiring such talent became so immense that clubbers
were ordered to pay ticket fees of around £500 for
one night of fun. It was the public who suffered at the hands
of the incredulous club promoters.
FUNKIE JUNKIE have realised that since then in the past
four years, the love of house music amongst the masses has
been falling and spiralling out of control.
House music clubs, record labels and magazines have all collapsed
under the pressure of such a commercialised world and the
once sophisticated alternative to popular music culture has
now become so advantageous that people are looking for an
alternative.
FUNKIE JUNKIE aim to take the clubbing experience back from
the Super Star DJ and give it back to the people who pay
for the occasion, back to the people who work all week to
save their hard earned money and open their minds and hearts
on a night out with their friends to allow themselves to
be uplifted to a better place where troubles and hardships
melt away.
FUNKIE JUNKIE would like to ensure that house music is certainly
not dead, going to die or going anywhere and we need all
you FUNKIE JUNKIEs out there to help us ensure this.
Calling all Funky House Music lovers everywhere- FUNKIE JUNKIE
has arrived.
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